Ruby has always been a people person, driven by a deep love for personal growth and a powerful belief that inspiring relationships are at the heart of everything that matters. She sees relationships not just as important, but as the true foundation of success, innovation, and meaningful leadership. For Ruby, how we relate, to ourselves and to others, defines the quality of our lives, our work, and our impact.

She believes that communication and conflict are not inherently good or bad, they are catalysts. Depending on how we engage, they can be regenerative and growth-giving, or reactive and destructive. Leadership, in Ruby’s eyes, is the practice of showing up with self-awareness, empathy, and courage, and it starts with the relationship we cultivate with ourselves.

Her passion for this work began early. Drawn to alternative paths of growth and wellbeing, Ruby completed her yoga teacher training while still young, then went on to study counselling, breathwork, and other modalities that support deep transformation.

As a mother of two and the founder of two businesses, Ruby’s life is full, but it’s her dedication to wellbeing and nourishing relationships that enables her to thrive. Her daily practices of self-reflection, connection, and care are not just personal, they’re the foundation of how she helps others build resilience, navigate change, and unlock their potential.

This commitment is at the core of Culture Shift’s mission: to create spaces where people lead with connection, where teams communicate with clarity and trust, and where organisations grow through relationships that inspire.