The Question That Changes Everything: What Will They Say at Your Funeral?
3 minute read - @cultureshift.project
Close your eyes for 10 seconds and imagine this.
You're at your own funeral. People are speaking about your life, your leadership, your impact.
What are they saying?
"They hit their KPIs every quarter"? "They never missed a meeting"? "They kept the business running smoothly"?
Or is there an uncomfortable silence where your real impact should be?
The Legacy Reality Check
Here's what research from the Australian Leadership Institute found when they asked 1,000 leaders what they wanted to be remembered for:
94% said "making a meaningful difference"
91% said "transforming lives"
89% said "creating lasting positive change"
0% said "maintaining the status quo"
Now here's the gut punch. When those same leaders were asked what they're actually doing daily:
78% said "managing processes"
82% said "fighting fires"
71% said "maintaining systems"
Only 12% said "creating meaningful impact"
The gap between intended legacy and daily reality? It's killing your soul.
The Three Types of Leaders (Which One Are You?)
The Forgotten Leader
Sarah managed a retail chain for 15 years. When she left, they replaced her in 2 weeks. Within a month, it was like she'd never been there. Her systems kept running, but her impact? Zero.
Legacy: "She kept things stable"
The Remembered Leader
James ran a construction company. When he retired, people remembered him fondly. Nice guy. Fair boss. Decent to work for. His photo stayed on the wall for a few years.
Legacy: "He was a good bloke"
The Transformational Leader
Maria led a small healthcare organisation. She connected every decision to improving patient lives. Her team became evangelists for excellence. Five years after she left, people still tell stories about the culture she created. Three of her team members started their own mission-driven organisations.
Legacy: "She changed everything"
The Deathbed Test
Palliative care nurse Bronnie Ware documented the top regrets of the dying. Number one?
"I wish I'd had the courage to live a life true to myself, not the life others expected of me."
For leaders, this translates to:
"I wish I'd led from purpose, not just position"
"I wish I'd created transformation, not just transactions"
"I wish I'd built legacy, not just revenue"
Yet every day, you choose the spreadsheet over the soul work. The urgent over the important. The safe over the significant.
The Time Lie
"I don't have time for purpose work" is the biggest lie leaders tell themselves.
Let's do the maths:
You'll work approximately 90,000 hours in your career
You'll spend 2 hours in the Legacy Workshop
That's 0.002% of your working life
To transform from forgotten to transformational? 0.002%.
But here's what those 2 hours create:
Crystal clarity on your true mission
A framework for decisions that matter
The courage to lead authentically
A legacy worth leaving
The Compound Effect of Purpose
When you lead from legacy thinking, everything changes:
Your Decisions: Every choice filters through "Will this matter in 10 years?"
Your People: They stop working for you and start working with you toward something meaningful
Your Energy: Purpose provides unlimited fuel, while position-based leadership depletes you
Your Results: Legacy-driven leaders outperform position-driven leaders by 300-400%
The Two Paths Forward
Path 1: The Default Future
Keep doing what you're doing. Manage the meetings. Hit the numbers. Play it safe.
In 20 years, you'll retire quietly. They'll give you a watch. Make a speech about your "years of service." Within 6 months, you'll be a LinkedIn memory.
Your legacy? "They were... professional."
Path 2: The Designed Future
Invest 2 hours getting clear on your purpose. Align your leadership with your legacy. Transform your organisation into a vehicle for meaningful impact.
In 20 years, you'll have stories of lives changed, communities transformed, possibilities created. People you've never met will be living better lives because of ripples you started.
Your legacy? "They made us believe we could change the world. And then we did."
Your Legacy Moment
Right now, today, you're writing your eulogy with your daily choices.
Every meeting you sleepwalk through. Every decision you make from fear instead of purpose. Every day you delay claiming your real mission. It's all adding up to the story they'll tell about you.
The question isn't whether you'll leave a legacy. You will.
The question is whether it will be worth remembering.
The Choice Is Binary
The Legacy Workshop isn't about feeling good. It's about finally aligning who you are with how you lead. It's about stopping the slow death of potential and starting the exponential growth of purpose.
In 2 hours, you'll:
Define your authentic legacy (not what others expect)
Create a leadership philosophy that multiplies impact
Build an action plan that starts immediately
Join leaders who refuse to waste their influence
Special pricing: $150 (normally $300). Because legacy builders don't wait for permission.
But understand this: We cap Legacy at 20 leaders per session. Not for scarcity. For intensity. Because transformation requires truth-telling, and truth-telling requires trust.
The leaders who create legendary impact don't wait for their deathbed to wish they'd lived differently.
They choose differently now.
Build Your Legacy: Register Today
P.S. In 10 years, you'll either be grateful you took action today, or you'll wish you had. There is no third option.
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